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Live broadcast fill light market: huge growth potential and industry outlook
2024-10-27
AIKE Global

According to relevant market reports, the scale of the global fill light market has continued to expand in recent years. Among them, taking the US market as an example, it has grown from US$190 million in 2019 to US$250 million in 2020, and will further grow to US$330 million in 2021. It is expected that by 2025, the market size will reach US$510 million. In China, the live fill light market has shown a rapid growth trend in recent years. According to data, the total sales of China's live fill light market reached 12 billion yuan in 2023, a year-on-year increase of 20%. It is expected that by 2025, the market size will further expand to 18 billion yuan, with an annual compound growth rate of about 15%. This growth is mainly due to the popularity of live e-commerce and the increasing demand of consumers for high-quality live content. Globally, the live fill light market also shows great potential. It is expected that by 2030, the global live equipment market revenue will reach US$615.7 million, almost doubling. It can be seen that the fill light market will maintain a good growth momentum in the next few years.