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TikTok's vertical screen revolution created a demand for selfie stick iterations
2024-11-09
AIKE Global

More than 92% of TikTok users shoot in portrait mode, and the click-through rate of vertical videos is 1.44 times higher than that of horizontal videos. In terms of product demand, Amazon's "rotatable phone clip" selfie stick sales increased by 217% year-on-year (2024 Q1), and the "<20cm after folding" mini selfie stick became a popular tag on TikTok (#PocketTripod has exceeded 320 million views).